Offline media working at full steam! This type of marketing has not lost ground to digital, but has had to share space with new forms of business disclosure. Real estate marketing is one of the segments that makes the most sense to appropriate offline media. In 2022, more than 11% of calls directed to real estate agents originated from this type of campaign. This number includes billboards, pamphlets, radio and TV advertisements.
This is a very expressive number and should be taken into account when designing your real estate marketing strategies. Finally, we believe that most companies in the sector that still do not use this approach do not do so because they have serious difficulties in measuring results . The good part perfect mobile number list do is that, as you saw in the previous topic, this is possible with the help of technologies such as Call Tracking. Digital marketing cannot be left out Digital marketing strategies cannot be left out when planning your actions. When we talk only about Google Ads, more than 25% of calls directed to companies in the sector originate from it. However, much more than creating action plans focused on paid media social media.
SEO and so on, it is necessary to look at these approaches and know the right way to measure and enhance your results. In this sense, relying on a data driven culture is fundamental. Collecting information, processing it and using it intelligently is the best way for your real estate agency to achieve optimal results. If you combine online and offline real estate marketing, the results can be even better. So, consider both approaches at your next meeting with your marketing team. Local marketing is your best alternative Local marketing is the perfect combination of online and offline marketing. Through it, you can create strategies to attract your leads base.