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The low price (you can even find free offers for small businesses) and ease of use make email marketing an easy channel to attract a large audience. After all, who would turn down the chance of getting customers just hours after sending out the first newsletter? By signing up to our mailing platform and uploading your mailing list, you, as a novice marketer, will be able to create mass emails, remind customers of your product or service, and increase sales. However, it is not as easy as it seems. The problem is that it's hard to make your emails stand out. When email marketing started as a communication channel with a consumer audience, it was possible to get great results from the first send. This is because email newsletters
Were not widely used. An open rate index of 60-70% was considered a good result. Today, however, consumers receive over 60 emails a day, and marketers can company mailing list only expect a 20-25% open rate. How does this translate into sales? Usually no more than 1%. Another issue is triggering emails based on subscriber behavior and actions. In mass mailings, it's difficult to tailor emails to subscribers' needs because you have to randomly assume what subscribers are interested in. One suggestion would be to provide subscribers with options so they can choose what interests them, as this is much easier and more cost effective than inventing abstract product offers or service discounts for mass mailings . Better start
With triggered messages the first thing you need to do to prepare an email marketing campaign for customers is to add a subscription form to the website. Your mailing list should be constantly updated. Next, you need to set up the system of triggers for new subscribers:111 what are the most common triggered messages? Subscription to the site (the objective is to welcome visitors to the site, give a general understanding of what the company does, and explain why it is useful to the subscriber)recently visited pages (the purpose is to show another variation of the page the subscriber is interested in)purchase (the purpose is to provide order processing information) abandoned cart (the purpose is to remind