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However, not everyone is suffering because of the decline, at least some people are relieved because of the decline, such as Manager Cai of Nuo An. A while ago, Nuo An was company email list not doing well, and jokes about Manager Cai started flying all over the sky, forcing people to respond, "If you don't make money, call me Mr. Cai, and if you lose money, call me a rookie dog."
The way to break through fund e-commerce operation: re-understanding the logic of users
I found the screenshot online, I didn't see it myself
The situation has improved a lot recently. It's not that netizens have turned to be kind or the product performance has rebounded, but company email list everyone is falling. Even Zhang Kun from E Fund and Ge Lan from CEIBS have both stepped down from the altar. The manager has nothing to complain about.
The way to break through fund e-commerce operation: re-understanding the logic of users
Statistics from Prism
In fact, in retrospect, in the complaints of these investors, the sentence "Cai Songsong pays back the money" was like a blow to the head, which gave me the biggest inspiration recently. This inspiration is so huge and simple that many people don't notice it: in the hearts of many fund investors, they think that fund investment is a kind of first-hand delivery and first-hand delivery.
Analysis, these users are company email list such thinking logic:
Others make money by buying funds
i want to make money
So I'm going to buy a fund
If you don’t make money after investing, or even lose money, then the inner dialogue of these users is:
i want to make money
I bought the fund but lost money and the money didn't go into my pocket
Then the money must have gone into someone else's pocket
In other words, this is a giant baby thinking that only considers the benefits but never thinks about the costs and risks. They often think in their hearts that there will always be people who want to harm me, and the "black village" is too bad.
The way to break through fund e-commerce operation: re-understanding the logic of users
Do not believe? Please see the message boxed in red in the screenshot below:
(Heizhuang/bad guy) To hang your appetite, give a small breath, and tomorrow you will be half-dead;
(Heizhuang/Bad Guy) Why does this thing seem like it's all a routine, when someone is about to run away, it turns red, pulls you back, and then kills you.
The way to break through fund e-commerce operation: re-understanding the logic of users
Screenshot of investor message
Because you can't directly use the principal to buy income, you have to use the principal to buy funds that may bring income, so as to get your own income. From a formal point of view, the logic is perfect, it is as simple and clear as the three steps of putting an elephant in the refrigerator.
What they don't realize is that using the principal to buy a fund may also bring risks - whether it is loss or volatility, in the definition of finance, it is called risk. Because in their bones, what they pursue is a certainty, a certainty that they can make money by buying a good product. So every time, with the good expectation of "buying at the low point and selling at the high point", it is doing the operation of "chasing up and selling down".
Whether it is inquiring about news, listening to rumors, or looking at fund rankings, choosing fund managers, or chasing ikun to create a fandom, in the final analysis, they are all pursuing a good product that can make money.
However, "Mr. Market" is notoriously bad-tempered, emotionally capricious, and is characterized by uncertainty and unpredictability (PS for those who are not here, don't trust anyone who predicts the market, they Either stupid enough to believe he can predict the market, or bad enough to fool you into thinking he can predict the market).
Here, the huge contradiction and gap between the certainty of users' earning needs and the uncertainty of the market is actually the entry point for the growth of fund business and user services. So, what exactly is uncertainty?
Uncertainty, the concept of risk management in economics, refers to the fact that economic subjects cannot be sure about the distribution range and status of future economic conditions (especially gains and losses) - Baidu Encyclopedia
Translated into vernacular, the so-called uncertainty is that after investing money, you don't know how much you will make or lose, and you don't know whether you will make or lose money. If the fund manager tells you that you hand over your money to me, I don’t know if I can make money, I don’t know when I will make money, and I don’t know how much you will make or how much you will lose. Are you afraid?