While sales in countries decreased. North America, the most important market by any means, will be the biggest growth driver globally with sales growth. The situation in Asia is different. In China, the growth rate fell from years to , which equated to a drop in growth of percentage points. Growth that can only be achieved in the Japanese market. Overall, sales in the Asia-Pacific region increased. Market research lags behind in Europe In Europe, industry sales for market research fell for the third year in a row. Year, sales fell. The culprits for these poor figures are economies.
Weakened by the euro crisis, such as Cyprus and Portugal . On the other hand, the Greek market seems to be stabilizing again, with industry volumes only falling. The German market, previously guaranteed to be stable, also recorded a drop in sales. Measuring Inhibiting Sales Online Methodologically, quantitative surveys account for approximately two-thirds of global market research sales. Online surveys are ahead of face-to-face surveys and Computer Assisted Telephone Interview. The market share of online surveys is currently , but is declining. However, this only refers to sales. Blamed the drop in sales on an intensifying price war. In other words online learning and online surveys arent getting less expensive.
Theyre just getting cheaper. According to the report, another reason for the slow growth of online methods in market research is the increasing use of digital measurements. Digital measurements, which accounted for % of the global market research volume, grew by % last year. Increasing competition and falling prices in the field of digital measurement illustrate difficult general conditions. Despite this, the sales forecast for is optimistic. The association expects the industry to grow at . Are you looking for a service provider for your market research? Give us a call! This entry was posted in Research Marketing, Market Research as of the date.