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Leisure and entertainment: For users who love script-killing games, they prefer not to watch movies or play games, but to play scripts.
Relief of stress: In the spare time of work and study, users can put aside troubles and pressures in a script killing, and substitute into the script, without thinking about reality, only need to think about the people and things in the script. It's also a great way to relieve stress.
2.1.2 Product positioning
"Variety Detective" is a voice reasoning country email list social platform for players to play high-quality script killing games online.
"The Great Detective" provides a very rich script content, many of which are of high quality and excellent. In the script killing game, users can experience the fun of role-playing and plot reasoning, and at the same time, they can also make interactive friends. In addition to the core script content, in terms of reasoning, "Variety Detective" also provides the interesting gameplay of the Unsolved Case Museum to supplement the content. In terms of role-playing,
"Variety Detective" also provides the special function of "pia play".
In terms of voice social interaction, "Variety Detective" has chosen to add three interactive games, "You Draw Me Guess", "Who is Undercover", and "Wolfman Kill", and at the same time provides the open function of the voice interactive room for users. In general, "The Great Detective" wants to focus on killing the script, supplemented by other scenes, and exert its strength in the direction of role-playing, plot reasoning, and voice connection, and become a multi-faceted voice reasoning social platform.
2.1.3 Market Analysis
According to the iiMedia Research report, the market size of China's script killing industry in 2019 exceeded 10 billion yuan, a year-on-year increase of 68%. Affected by the epidemic in 2020, the growth rate of the market size has been reduced to 7%, but it still maintains growth. According to iiMedia Research, the market size of China's script killing industry will continue to grow. It is estimated that the market size of China's script killing industry is expected to reach 17.02 billion yuan in 2021.