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You should use UTM parameters to track your marketing efforts. Banner Design If you already are, this list offers 14 smart ways to use them to track conversions. If you're not, this article will explain the how, what, and why of UTM parameters - and give you 14 ways to use them for Banner Design conversion tracking. UTM parameters are variables recognized by Google Analytics and other analytics suites that you can use to track your marketing campaigns. They are added to the end of URLs and usually look like this: The 14 Best Ways to Use UTM Parameters for Conversion Tracking If you opened a link from a newsletter or clicked on an affiliate link, this type of URL pattern will look familiar. Advertising Continue reading below It's a UTM parameter! How to configure UTM parameters When setting up UTM tracking, here are the variables you'll want to include. Each of the UTM parameters starts with utm_ , which is simply the required prefix for these parameters. Note that the four items marked with an asterisk are mandatory. The URL * itself I know this one might be obvious, but it's the most important piece, so you want to make sure you don't forget it. Example:
This identifies where the user clicked on the Banner Design URL, whether from your newsletter, a search engine like Google, or another source like Facebook. Examples: utm_source = SEJ-newsletter or utm_source = google Campaign medium * (utm_medium) This corresponds to the medium you see in Google Analytics, such as email, social networks or CPC. Examples: Banner Design utm_medium = cpc or utm_medium = social Campaign duration (utm_term) This option is optional and is especially useful for paid search purposes to identify the term or keyword you are advertising on. Advertising Continue reading below Examples: utm_term = beachside + resort or utm_term = seo + Banner Design conference Campaign content (utm_content): This is optional and very useful for A/B testing. For example, you can test two versions of an email against each other, and in one you put the link in a button and in the other you use a text link. Examples: utm_content = buttonlink or utm_content = textlink Campaign name * (utm_campaign)
This is your unique ID for the campaign. You can use different mediums, Banner Design terms, or content for an individual campaign, but your campaign name will be the same for all, allowing you to see which channels perform best. Examples: utm_campaign=2016-fall-newsletter or utm_campaign=birthday-sale To summarize, you should always use utm_source , utm_medium and utm_campaign in your UTM codes. You can use utm_term and utm_content , but they are optional. How do you put it all together? Well, you can do it manually by appending each of them to the end of your URL Banner Design with an ampersand between them, or you can use Google's official URL builder tools. You can also easily recreate your own URL generator in Google Sheets. This way you can reuse your variables for consistency, instead of having to remember them every time you open the Google tool.