Due to the impact of the epidemic, the overall economic environment has declined, and more and more TOC companies have transformed their business from the C-side to the B-side, and the traditional market brand department will be more and Fax List more responsible for brand-related work. "Growth" of the business; "Camp" and "Sales" disconnected is that the marketing sector is also increasingly subject to Diss. As we all know, To C marketing values traffic, all users are target users, To B marketing values effective leads, and market cultivation should be carried out around purchase decision makers, and online is the key to TOB digital marketing.
Online can realize data visualization and help enterprises To "describe" a more accurate user purchase process, and to achieve online, the official website of TO B companies is an important link that cannot be ignored. Today, let’s talk about the marketing value of the company’s official website. Due to the epidemic situation and the more fragmented media contacts, online interactions are more common. About 88% of B2B transactions start online, and 75% of B2B customers use social media as a Promotion channels; the official website of the enterprise, as a more common "official publicity", has a prominent value in land acquisition and is an important marketing platform for the enterprise.
The brand marketing department has put various advertisements in the marketing channels, the purpose is to let customers remember your company and service name. If a deeper purchase desire is induced, the most common way is that users Fax List actively search to understand. As a TO B enterprise, the most common way is to search the official website of the enterprise through Baidu to find the contact information. In order to provide customers with search access, the brand word of the company or product must be the first, otherwise the advertising effect we put in is equal to zero, and an effective closed marketing loop cannot be formed.