There are three main stages of social listening: Assumption of the project – The first step in which you need to specify the phrases you want to monitor. Often there is an advanced configuration with required and excluded keywords that can be used to refine the query. Collection of results . Secondly, the tool collects mentions in one place in the dashboard. There are numerous filters at your disposal, thanks to which you can group mentions, mark them or remove them. In addition to the view in the dashboard, you can receive mentions directly to your email inbox with any frequency - these can be daily or weekly reports. Everything to ensure maximum comfort. Data Analysis . This is the last and most important stage.
This will vary from tool to tool as different tools analyze different information. These can be data such as: the number of mentions, engagement, reach or sentiment. How to use monitoring data? You can actually do it in many different ways. It all depends on what result you want to achieve. Of course, tracking social media India WhatsApp Number List mentions is one of the main reasons marketers use social listening tools. However, it doesn't end there. Here are some other areas where you can use your monitoring data: Brand or company name monitoring - Find out where on the Internet your audience is talking about you and spread more content and advertising there. Learn more about the type of audience you're targeting.
Check what your audience says about you and manage your reputation. Product Monitoring – Measure what users think about the product. See how they use it. This will help you find or change its positioning strategy if necessary. Thought your inflatable pillow would be a hit with campers? Your customers may find that it is better used on long car journeys. You thought your brand personality was perceived as funny? Your audience may perceive it more as sassy.