In honor of it’s fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer’s Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most out of LinkedIn—from optimizing your profile to expanding your network. The TopRank Marketing team was privileged to work with LinkedIn team to identify, engage, and gather fresh insights from these brightest marketing minds. If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is more essential today than ever. Why? Check out these statistics: With over 610 million members in over 200 countries and territories, more than 1 out of every 3 professionals worldwide is on LinkedIn. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. LinkedIn counts executives from nearly all 2018 Fortune 500 companies as members More than 30 million companies are represented on LinkedIn There simply isn’t another social network with that kind of community 工作职能邮件数据库 and momentum for business professionals. And while most professionals have been using LinkedIn for years and may see it as a jobs marketplace, many simply haven’t taken the time to optimize or maintain their profiles. They also haven’t discovered all the ways you can capitalize on LinkedIn as a marketing and social selling tool. The good news is that quite a few people have. In The Sophisticated Marketer’s Guide to LinkedIn, there are 55 pages of advice on reaching the right people and taking your marketing to the next level directly from marketers within LinkedIn, as well as some of the top B2B marketing professionals in the business. There’s also an excellent list of 24 B2B marketing experts in the U.S. that LinkedIn suggests we get to know, selected by staff at LinkedIn—and that’s where we’d like focus today. Many of the names on the list will be familiar to you, such as our own CEO Lee Odden. But some are likely to be new discoveries. Congratulations to those on the list and to anyone who downloads and reads The Sophisticated Marketer’s Guide to LinkedIn. 24 B2B Marketers LinkedIn Says You Need To Know Robert Rose Chief Troublemaker, The Content Advisory Twitter: @Robert_Rose LinkedIn: /in/robrose Aaron Orendorff Founder, iconiContent Twitter: AaronOrendorff LinkedIn: in/aaronorendorff Ryan Robinson Ryan Robinson Content Marketing Consultant Twitter: TheRyanRobinson LinkedIn: in/theryanrobinson/ Carla Johnson Carla Johnson Chief Innovator, Type A Communications Twitter: CarlaJohnson LinkedIn: /in/carlajohnson Allen Gannett Allen Gannett CSO, Skyword Twitter: Allen LinkedIn: /in/allengannett Shane Barker Shane Barker Co-Founder and CEO, Content Solutions Twitter: shane_barker LinkedIn: /in/shanebarker Ann Handley Ann Handley Chief Content Officer, MarketingProfs Twitter: MarketingProfs LinkedIn: /in/annhandley Katie Martell Katie Martell Marketing Consultant, On-Demand Marketing Twitter: KatieMartell LinkedIn: /in/katiemartell Mandy McEwen Mandy McEwen Founder and CEO, Mod Girl Marketing Twitter: MandyModGirl LinkedIn: /in/mandymcewen Michael Brenner Michael Brenner CEO, Marketing Insider Group Twitter: BrennerMichael LinkedIn: /in/michaelbrenner Lee Odden Lee Odden CEO, TopRank Marketing Twitter: LeeOdden LinkedIn: /in/leeodden Nancy Badillo Nancy Badillo CEO, NancyBadillo.com Twitter: NancyBadillo13 LinkedIn: /in/nancybadillo Jay Baer Jay Baer Founder, Convince & Convert Twitter: jaybaer LinkedIn: /in/jaybaer Jason Miller Jason Miller Brand Marketing Lead, Microsoft Twitter: JasonMillerCA LinkedIn: /in/jsnmiller