Jun 27, 2022
In Welcome to the Forum
In the last couple of years we have seen how social networks were encouraged Image Manipulation to make the leap to live video , which brought them closer to the television experience when following current events. But it is that in addition, now the Image Manipulation networks are incorporating their own pre-recorded programs, in many cases of exclusive broadcast. Consumer habits are changing, and the barriers between television and networks are Image Manipulation blurring . An example of this is the use of YouTube. During the last year, the time that users spend watching television channels through YouTube has increased by 50%, while the time spent Image Manipulation watching YouTube on televisions has doubled. That is, users watch YouTube on TV and use the TV to watch YouTube. On the other hand, managing to unseat television poses a great Image Manipulation opportunity for social networks in terms of advertising . And it is that although the investment in television advertising has been in the doldrums in recent years, it continues to represent a juicy Image Manipulation booty for the TV platforms that manage to conquer the viewer with their video content. In short, initiatives such as Facebook TV, Twitter TV and Snapchat TV offer advertisers the opportunity to achieve a reach similar to that of traditional television, but at a much cheaper cost and with greater Image Manipulation customization possibilities. An opportunity that you cannot lose sight of. What's new on Facebook TV Given this circumstance, the largest social network in the world has been forced to get its act together and try to Image Manipulation position itself as a TV platform. According to Reuters, Facebook has already signed deals with Vox Media, BuzzFeed, ATTN and Group Nine Media to produce shows for its video content. These Image Manipulation shows would fall into two different types: 20-30 minute long scripted shows, to which Facebook will hold the rights, and shorter episodes, 5-10 minute long, scripted or unscripted. In this second Image Manipulation format, Facebook will not own the rights.