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he B2B industry is currently valued at $6.7 trillio Photo Background Removing
, and that’s only in the US. Globally, the B2B e-commerce market is expected to reach $18 billion by 2027. This growth means more opportunities for B2B start-ups, but it also means more competition. So how can they position themselves for success? That’s where marketing comes in. Without excellent strategic marketing, start-ups blend into the sea of competition. So, they have two choices to choose from when building brand awareness and bringing in relevant leads: hiring a marketing agency or an in-house marketing team. In this article,
SAGE Marketing will review the benefits and drawbacks of both options so you can make an informed decision for your start-up. Here are the questions you need to consider when deciding which option is best for you. What Is Your Time Frame? The fact of the matter is that hiring in-house takes time, as does create a brand, crafting appropriate messaging, and building marketing materials and content. Let’s start with hiring. If you go in-house, that means: Crafting and disseminating a job description Waiting weeks/months for the resumes to come in Conducting multiple rounds of interviews Narrowing it down and choosing somebody Teaching them about the ins and outs of your company and industry Setting up all the necessary tools they need to conduct your start-up’s marketing. Some of the in-house marketers are more into digital marketing, some are more into content,]
some are more brand-oriented and some are more strategic-driven thinkers. It’s hard to find “one fits all needs” Usually, an in-house CMO will need to recruit vendors and internal team members for help with the daily tasks and the different skills needed Long story short, hiring in-house can be a very lengthy process, especially if you are set on finding the “perfect” hire. By the time this in-house marketer is able to set up the basic marketing necessities, like a proper website, CRM automation platform, content, and brand, months and months have gone by. If you are a more established start-up and have the time and money for this, then this might be the better choice for you.