10 years ago, when a male friend's bathroom was occupied by a lonely bottle of Dabao, I believe most girls would not think that 10 years later, they can already sit with you and discuss the use of eyeliner and liquid foundation. . Sharing the daily life of a male friend around me, "After getting up in the morning, first wash your face with facial cleanser special database and facial cleanser, then replenish water, essence, eye cream, lotion, sunscreen, foundation, and then remove makeup at night, and repeat the morning maintenance. program.
Hey, what about the straight male death aesthetic? So I'm going to draw a key point for my female compatriots. Maybe the 360-degree perfect makeup without dead ends that a little brother around you presents in front of you may be the three-dimensional appearance after neutralization by SK-II + Estee Lauder + Dior No trace effect. Returning to the topic, let's look at a set of shocking data: According to data jointly released by Tmall and Cainiao, in 2020, the stock of imported color cosmetics for men during the "Double 11" period in 2020 increased by more than 3000% year-on-year, an increase of 30 times.
In 2020, the growth rate of makeup consumption of post-00 boys has far exceeded that of post-00 girls. Among them, the growth rate of post-00 boys buying liquid foundation is twice that of girls, and the growth rate of eyeliner is four times that of girls. According to the "2020 China Domestic Beauty Development Trend Report", the online transaction special database volume of men's comprehensive care products in 2019 increased by 24.5% year-on-year. The GMV contributed by male consumers in the Tmall beauty category increased by 41.5% year-on-year. In the post-95 male group, 18.8% have used BB cream, 18.6% have used lip balm/lipstick, 18.6% have used eyeliner/liquid eyeliner.