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Consumers will have the ability to filter products from thousands of stores by the features they care about and the brands they love. They will be able to read reviews and even watch product videos. For this new feature, Google integrates the services of Google Express , Google's delivery service application only available in the United States. The latter is recognizable thanks to the blue basket present in the tool. Google Shopping new features interface Google Shopping interface – Google Another feature developed for this tool: when Internet users are ready to buy, they can choose to buy online, in a nearby store and now directly via Google.
For brands, it brings ads, local ads, and transactions together in one place to help them connect with consumers at the right time. Google has realized that 45% of Internet fax list users buy online and collect their product in store , according to one of its studies. Sellers who use Google Shopping will therefore have the possibility of offering their customers the possibility of picking up their product, if possible, in store. To do this.
They will only have to create a landing page to let the customer know which products are in stock, in which points of sale, and on what date the Internet user can pick up the package. It is since the end of March, that is to say the date of its announcement, that the “Buy with Google” button has appeared on Google Shopping. This will appear on YouTube and Google Images later this year , which will significantly increase sales for retailers as customers will be able to shop without needing to leave the platform.