Marketing such as blog posts, webinars, podcasts or thought leadership articles that leverage your business' niche industry knowledge And share them on social media. Target the right audience for your (search engine marketing) campaign. (Marketers have a focus on their target audience in the content they produce at the top of the funnel. After all, what good is visibility to your business if you make your business aware that it’s not the right people?) Our top funnel tip: Re-engage The statistic that existing customers cost more to acquire new customers than to re-engage existing customers is widely circulated in Internet advertising. But guess what? It also happens to be exactly true. It costs five industry email list times more to attract new customers than to retain existing ones. So remember, when it comes to top-of-the-funnel awareness you have to target not only new customers, but churned customers as well. Many of your infrequent or one-time customers may simply have forgotten about you so some targeted, tailored marketing strategies to get your brand back on their radar could go a long way. The middle of the funnel is the moment when your (still potential) customers have meaningfully interacted with your brand. They may have followed you on social media, signed up for your mailing list or your next webinar, downloaded an eBook from your website, or made an initial sales call with you. But don't get too satisfied with yourself. An astounding number of leads never convert which makes the middle of the funnel perhaps the most critical stage. You've made the right first impression. Now, it's time to up the glam factor and really attract your date (ah, I mean client). Engage with them; earn their trust; explain to them what you have to offer. In the middle of the funnel, check out: Qualifying leads. Give them a call or send them an email preferably ASAP. Not only will you confirm the potential client's legitimacy, but you'll show that you value and respect their time taking the time to ask. (Oh, and make sure there's a clear process: up to companies that simply don't have a lead qualification system in place.